A seasoned C-level executive, Paco has held leadership roles in small privately held companies, PE owned businesses, as well as large publicly traded organizations. His 27 years of experience spans the branded and private label Food, Beverage, Industrial Chemical, and Software industries at companies such as Heineken, Newell Brands, ITW, Sandvik AB, and Fogbuster Coffee Works.
An innovator of strategies, partnerships, brands, products and processes, Paco has delivered market insights, solutions and growth to multi-industry manufacturers and retailers. His track record of successful brand & product strategies, channel plans, commercial opportunity assessments and sales plans across retail, ecommerce, distribution and industrial/OEM channels have turned around declining businesses.
