What’s Your Story?
Should I Sell my Business to Private Equity?
January 15, 2025What’s Your Story?
Buyers of businesses are smart, professional, and goal-oriented. They are crafting their own stories of success and see your achievements as the foundation for their next chapter. A compelling narrative provides them with confidence in the opportunities for growth and the strong foundation you have created. Buyers are drawn to stories of success and innovation; your story demonstrates how you have built your business and why it’s ready for the next level.
Two Stories We Tell in M&A
When selling a business, a merger and acquisition (M&A) advisory firm highlights two key narratives: the financial story and the human story. These are two sides of the same coin, both essential to portraying the value of your business.
The Financial Story: This aspect involves a thorough analysis of your profit and loss statements, balance sheets, and tax returns. We adjust and “normalize” these figures to create the most compelling financial narrative possible. While this process is straightforward, it is fundamental to effective storytelling.
The Human Story: This element highlights the legacy of your company, focusing on the people who make it great. From founders and CEOs to management teams and employees, we delve into what makes your workforce exceptional. Are your leaders prepared to take the company to the next level? Who is ready to retire, and who wishes to stay? By addressing these questions, we shape a narrative that resonates with prospective buyers and showcases the human side of your business.
Preserving Your Legacy
Your company’s legacy matters. At Touchstone Advisors we collaborate closely with our clients to craft a narrative that celebrates their journey, achievements, and vision for the future. By blending the financial and human stories, we ensure that your business stands out in the marketplace and attracts the right buyers. For more information about Touchstone and how we can help tell your unique story, contact us at www.touchstoneadvisors.com
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