What’s the secret of finding the best buyer for your business?

No two businesses are alike. And that’s exactly what makes yours valuable.

Your story—built over years of hard work—is what separates you from the competition. It’s in the team you’ve assembled, the customer relationships you’ve nurtured, the products and services you’ve refined, and the culture you’ve cultivated. All of this creates a company that is not only successful but also highly attractive to potential acquirers.

Whether you’re in manufacturing, distribution, technology, or a service-based industry, there is a buyer out there looking for a business like yours. That buyer might be a similar company located on the West Coast, the East Coast, or even internationally. It might be a strategic acquirer seeking to expand their offerings, or a private equity firm or family office executing a consolidation strategy in your sector.

But finding a buyer isn’t the hard part—there are plenty of them. The real question is: How do you find the right buyer-the one who will pay the highest price and see the greatest value in what you’ve built?

The answer lies in the process.

M&A firms vary widely in their approach and capabilities. Some have experienced professionals and proven strategies. Others take a more informal or improvised route. While even the less structured approaches can occasionally produce results, they often leave value on the table.

At Touchstone Advisors, we take a different approach—one that’s methodical, strategic, and grounded in over 20 years of real-world deal experience.

Our proprietary 4-Phase Sell-Side Process is the foundation of every engagement we take on. Whether we’re representing a $10 million revenue business or a $100 million company, a 10-person operation or a 200-employee enterprise, our process is the same. It’s been carefully refined to deliver one thing: maximum value and transactional certainty for our clients.

And it works—regardless of whether your company makes aerospace components, distributes food products, or provides business services. The process is industry-agnostic but outcome-focused.

Here’s why this matters.

To achieve the best outcome, you need more than just interested buyers. You need to generate competitive tension among the right buyers. That means targeting a carefully curated group of qualified acquirers, presenting your business in the most compelling and transparent way, and managing a structured process that drives interest, urgency, and ultimately—price.

The buyer who values your uniqueness the most is often the one who’s pushed to compete for the opportunity. That’s when the real value of your business is realized.

Selling a business is one of the most important decisions an owner will ever make. You only get one chance to do it right. Having the right process—and the right partner—can make all the difference.

If you’re considering a sale, even if it’s a few years out, we’d welcome the opportunity to have a confidential conversation. At Touchstone Advisors, we’re here to help you navigate every step of the journey, from planning to closing—with experience, integrity, and a commitment to maximizing the value of your life’s work.

For more information on how we guide our clients through the Touchstone Process, feel free to reach out for a confidential discussion.

Steven Pappas, M&A MI
Partner, Managing Director
Touchstone Advisors
860-669-2246
spappas@touchstoneadvisors.com

What’s the secret of finding the best buyer for your business?

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What’s the secret of finding the best buyer for your business?

Touchstone Advisors receives 2024 Founders Club Award

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