Touchstone Advisors receives 2024 Founders Club Award
April 21, 2025
Key Questions Buyers Ask When You’re Selling Your Business
May 7, 2025No two businesses are alike. And that’s exactly what makes yours valuable.
What Sets You Apart
Your story, built over years of hard work, is what separates you from the competition. It’s in the team you’ve assembled, the customer relationships you’ve nurtured, the products and services you’ve refined, and the culture you’ve cultivated. All of this creates a company that is not only successful but also highly attractive to potential acquirers.
Finding the Right Buyer
But finding a buyer isn’t the hard part. There are plenty of them. The real question is: How do you find the right buyer-the one who will pay the highest price and see the greatest value in what you’ve built?
The Process
Our proprietary 4-Phase Sell-Side Process is the foundation of every engagement we take on. Whether we’re representing a $10 million revenue business or a $100 million company, a 10-person operation or a 200-employee enterprise, our process is the same. It’s been carefully refined to deliver one thing: maximum value and transactional certainty for our clients.
And it works regardless of whether your company makes aerospace components, distributes food products, or provides business services. The process is industry-agnostic but outcome-focused.
Why This Matters
To achieve the best outcome, you need more than just interested buyers. You need to generate competitive tension among the right buyers. That means targeting a carefully curated group of qualified acquirers, presenting your business in the most compelling and transparent way, and managing a structured process that drives interest, urgency, and ultimately—price.
One Chance to Get it Right
If you’re considering a sale, even if it’s a few years out, we’d welcome the opportunity to have a confidential conversation. At Touchstone Advisors, we’re here to help you navigate every step of the journey, from planning to closing—with experience, integrity, and a commitment to maximizing the value of your life’s work.
For more information on how we guide our clients through the Touchstone Process, feel free to reach out for a confidential discussion.
Steven Pappas, M&A MI
Partner, Managing Director
Touchstone Advisors
860-669-2246
spappas@touchstoneadvisors.com
